Marketing Action Plan for a British Startup Headshop

OBJECTIVE Keep increasing the headshop’s website traffic. STRATEGY Maximize exposure for the headshop by engaging with British smokers and TURNING them into superfans. TAC...

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OBJECTIVE

Keep increasing the headshop’s website traffic.

STRATEGY

Maximize exposure for the headshop by engaging with British smokers and TURNING them into superfans.

TACTICS

  1. Social Posts - Launch Stage
  2. Social Posts
  3. Giveaways
  4. Contests
  5. Others

TACTICS (1) - SOCIAL POSTS

Action Plan: Keep creating engaging posts on social media that are targeted to the following personas:

  • Cannabis smokers
  • Tobacco smokers
  • Other smokers

Post Frequency:

  • Facebook - 1x a day
  • Twitter - 1x a day
  • Instagram - 1x a day
  • Pinterest - 5x a day

Engaging posts can be any of the following:

  • Requires audience participation: polls, user-biased, questions
  • Emotionally catching: images, gifs, memes, links
  • Advertisement
  • Relevant news
  • Something creative
  • Others

We can also set up pages on Cannabis social networks and perform regular posts there.

Example sites:

  • Grasscity
  • Weedlife
  • Weedable
  • Duby

TACTICS (2) - GIVEAWAYS

We’ll pay top giveaway promoters on Twitter and Instagram to do a giveaway on their pages and instruct their followers to follow the headshop’s page and like/retweet/share pinned tweets.

This doesn’t have to be a regular activity, only when there’s something that really needs to get maximum reach.

TACTICS (3) - CONTESTS

  • Meme competition
  • Promotion competition
  • Others

TACTICS (4) - OTHERS

These other tactics are optional or can be done at a later timeline.

  • Review videos by smoking British Youtubers
  • Smoking websites advertising
  • Paid Ads - Twitter, Facebook, Instagram
  • Press Releases
  • Journalists
  • Smoking forums marketing
  • Competitor monitoring
  • Influencer outreach
  • Joint marketing opportunities
  • Other partnership opportunities
  • SEO
  • Customer reviews
  • Email marketing
  • Ad posting
  • Leafly
  • Local Journalists
  • MJBizDaily
  • Local Places Where Smokers Hang
  • Accept Doge
  • Accept Cannabis Coin
  • Others